Katja-Anna Krug

I'm a Vienna-based Visual Designer passionate about transforming complexity into clarity and making information accessible to everyone. I believe that good design should make information easy to understand without causing user frustration. For me, the most valuable and meaningful projects are those that educate people, spark their curiosity, and invite them to engage with and understand new concepts and ideas.

Growing up in a creative family inspired me early on to be creative and use my imagination. In my teenage years, I discovered photography as a creative tool and a means to tell stories. My strong interest in this field led me to pursue photography education. After visiting several special exhibitions at my favourite museum in Vienna, I discovered a passion for the exhibition field. While finishing my bachelor’s in art history, I realised that while curating was interesting, it wasn’t where my true passion lay. After discovering exhibition design and the master’s program in Graz, I knew I had found my direction.

Master of Arts in Exhibition Design

FH JOANNEUM Graz

2021–2023

Bachelor of Arts in Art History

University of Vienna

2017–2021

Matura and Diploma in Photography and Audiovisual Media

Higher Federal Institution for Graphic Education and Research

2012–2017

My work experience spans graphic design, exhibition design, and photography. Working across these disciplines has given me a deep understanding of how design elements interact to shape perception and narrative. As a photographer, I have had the opportunity to work on a diverse range of projects, including documenting exhibitions, editorial content, various publications, and product photography for commercial purposes. I've also worked part-time at cultural institutions, gaining a different perspective on museums. My true passion, however, lies in the intersection of design and storytelling, by transforming abstract concepts into visual experiences that educate, spark curiosity, and invite understanding.

Visual Designer

Freelance

2024–Present

Product Photographer and Social Media Content Creator

Fabrini Jewelry

2019–2021

Product Photographer

Müller Glas

2016–2017

With a strong curiosity for how the world works, I love exploring new ideas and researching a wide range of topics. This drive pushes me to experiment with new tools, disciplines, and hobbies, especially in design. My goal is to create work that inspires exploration and sparks curiosity in others. For a few of my projects, I’ve had opportunities to present my research and share my design concepts. I believe that discussing ideas with people from diverse backgrounds strengthens the creative process, expands perspectives, and ultimately leads to more meaningful design outcomes.

Guest Lecture for FH JOANNEUM Graz

Presenting BLOCKCHAIN:UNCHAINED Exhibition

2025

Szeno Shorts at Szenography Symposium at DASA Dortmund

Presenting GENERATED Master’s Thesis

2024