FH JOANNEUM Image Campaign 2023

In collaboration with teammates Theresa Schönegger and Katrin Schwarz, I contributed to winning FH JOANNEUM’s 2023 image campaign competition. What began as a one-year campaign evolved into something more significant: our work not only created new visuals but also inspired the university to adopt a new brand direction, replacing its long-standing slogan for the next generation of students. We shifted the narrative from “Study your Dream” to “Study with Purpose,” emphasising actionable goals over aspirations. This new slogan allows for tailored adaptations across the university’s six departments; for example, “Invent with Purpose” for the Engineering department. We also designed a cohesive visual identity featuring a universal backdrop in the six department colours, accompanied by refreshed icons. I also focused on enhancing the university’s social media presence, specifically by making student takeovers more prominent on the university’s Instagram account, including creating potential filters and stickers that encourage engagement. Our design and concept continue to be actively utilised in FH JOANNEUM’s marketing, reflecting a successful collaboration that has reinvigorated the university’s brand identity.